In a Nutshell: Agency Height aims to demystify the insurance industry for individuals who need coverage. The platform offers tools to connect with agents who specialize in specific insurance types and a blog that explains the wide range of policies. Agency Height also attracts the top insurance agents from around the country who can bring their services to a new audience through robust personal profiles.
Many consumers don’t know how much insurance they need, and around 64% of Americans are underinsured. That means natural disasters, fires, or other destructive forces could leave millions of people in the U.S. in debt and without enough funds to recover.
Some homeowners don’t even know what their home insurance plans cover. More than half incorrectly believe that their property is covered for damage caused by flood.
Agency Height is on a mission to ensure consumers understand their insurance and can fine-tune their policies to meet their needs. The platform connects insurance-seekers with agents and information about the industry and policy types.
“When some people want insurance, they go for the basic level, but they don’t know what it covers. They just take it,” said Vedika Agrawal, the Digital Marketing Analyst for Agency Height. “But there are many coverage options out there, and people should ask questions. What needs to be added? What is necessary?”
Vedika and her colleagues also provide educational resources to those searching for insurance plans. The Agency Height blog covers topics on insurance for weddings, homeowners, boats, and even dog liability.
The company also provides agents with opportunities to distinguish themselves as specialists in niche insurance types.
“We started blogging and tried to cover as many topics as possible on the insurance sector. We covered topics that would benefit agents and the insurance seekers. Now, we’re trying to bridge the gap between agents and insurance seekers,” Vedika said.
Robust Agent Search Features Assist Insurance Shoppers
Consumers who visit Agency Height to find insurance can search by policy type or individual agent. Some users want to research insurance agents they’ve heard about, while others want to search for a specific type of policy.
“From a customer point of view, if I am looking for insurance, I want to know which insurance agents to reach out to,” Vedika said. “Everybody specializes in something, from property and casualty insurance to life and health insurance; some do all. If I’m looking for car insurance, I want to know which agent will help me the most, which is not possible by calling individual agents. We’ve tried to overcome this issue by launching a directory which specifically caters to insurance agents.”
Many insurance shoppers decide to search by location because they prefer to connect with an agent in person.
Once they have found agents in their area, then insurance shoppers can hunt for the particular policy they’re seeking. The site’s search options include a variety of personal and business insurance policies, ranging from motorcycle insurance to renters’ insurance.
Individuals looking to build credit or pay off debt in the short term may decide to seek budget insurance options. Vedika suggests connecting with an agent who will prepare customized plan options. For instance, if someone wants more affordable homeowners’ insurance, they may discover standard elements in the policy they don’t need based on their situation.
In addition to working with an agent, Vedika believes insurance shoppers should educate themselves on what they want and don’t want before they meet with an agent.
“If you’re properly educated about insurance, you will be able to reduce the premium amount. Agents help us do that, but I think we know the most about ourselves,” she told us.
Verified Profiles Give Consumers Peace of Mind
Agency Height also offers verified insurance agent profiles. Agents can list the policies they have available and describe what sets them apart from others. For instance, one agent might describe himself or herself as willing to educate clients in-depth on life insurance policies.
Verified profiles also give insurance shoppers peace of mind that they’re working with a knowledgeable agent.
“If I see a verified profile, I can see how much insurance agents have sold and their area of expertise,” Vedika said. “I would rather go with that agent than someone who doesn’t have anything in their profile.”
Agency Height attracts a variety of agents and frequently adds new verified profiles. Vedika suggested every agent in the U.S. should sign up for the website because it helps with local search engine optimization, especially when individuals seek insurance in a specific location.
“We help support those listings that are authentic. There are platforms that offer the same service for free, but we are not charging any amount to agents because we believe in doing good for the community and we want to focus on providing the best service available. It’s going to help insurance agents in the long run,” Vedika said.
Creating a profile can also help agents with their branding. That can be especially important when agents want to differentiate themselves from their colleagues in the same area or with the same firm. It’s also critical if insurance shoppers want to research an agent they have heard about, one of the popular ways users interact with Agency Height.
Agents can add a listing to the Agency Height database by providing information about their location and website. Then, they can write an “About Me” section with personal details, and even add a photo.
If they want to take their profile to the next level, they can contact Agency Height and become a Verified or Recommended agent.
Agency Height Simplifies Insurance Shopping for All
Individuals aiming to minimize payments while still avoiding debt can find more affordable insurance plans using Agency Height’s educational resources and search features. For instance, those with a high amount of consumer debt who need home insurance should know what policies cover and if they would fit their property. That will help them save money to use toward paying off that debt.
“If my house has a pool, I would need additional insurance. The more we educate our visitors, the more they understand how the insurance sector works. It is better for them to choose the correct policy. In the end, everybody needs the best for themselves,” Vedika said.
After consumers understand the type of insurance they need, they can decide what policy they can afford. Agency Height offers three different insurance portals: business insurance, personal insurance, and industry insurance, including truck insurance and cybersecurity insurance among other niche policies.
Agency Height offers its services free of charge for insurance providers and shoppers for a limited time. Eventually, the platform plans to have a subscription fee, but now, the team wants consumers to use the website and give feedback about features they would like to see added or modified. The team is also seeking feedback from agents to determine how the company can improve its profile offerings.
“We’ve gotten good feedback. The best feedback I’ve received is that whatever we have promised, we have delivered,” Vedika told us.
Agency Height has already helped individuals understand how insurance can fit into their lives. And as the company expands, it hopes to continue developing innovative ways to connect insurance shoppers and agents.