In a Nutshell: The majority of Americans own smartphones and are paying for broad service plans that may not suit their needs. US Mobile offers completely customizable mobile service options starting as low as $5 per month. And new users can test out the service for 30 days or up to 500 minutes, 500 texts, or 500 megabytes of data for free with the company’s no questions asked refund policy. US Mobile prioritizes the customer experience, utilizing the country’s best cellular networks and providing 24/7 responsive customer support via phone, chat, or email.
Nearly 80% of Americans own smartphones, according to a 2018 report from the Pew Research Center.
Smartphone use cuts across virtually every demographic in the U.S. as well, from social media-savvy teens to kindly grandmothers who have untethered themselves from landlines.
People use their smartphones in vastly different ways to meet needs as diverse as the U.S. population, yet most Americans are choosing from only a handful of very similar service plans from one of the big carriers.
As much as Americans appreciate options to personalize goods and services, they have settled when it comes to their mobile plan options.
People aren’t getting a fair shake when it comes to cellphone plans in the U.S., said Ahmed Khattak, Founder and CEO of US Mobile, a cellphone service provider that offers customizable and pay-as-you-go plans using the country’s top two networks.
“There’s the 70-year-old grandmother who just uses her phone to send a few text messages a month from a flip phone. Then there’s the teenager who is gaming and using Snapchat, going through 10 gigabytes of data per month,” Khattak said. “And they’re paying the same amount. That’s ridiculous.”
Khattak launched US Mobile in 2015 with the mission to give customers the power to personalize their mobile plans so they can pay for service that actually aligns with their needs.
Create a Plan Catered to Your Needs and Budget
“Americans love customization — here in the U.S., we’re all about that extra custom touch,” Khattak said. He recalled a time when he was dining in a high-end European restaurant and asked the server if he could please bring his sandwich without bacon because of Khattak’s dietary restrictions.
“He said, ‘No, I can’t take it out,’” Khattak recounted. “That would be unheard of in the U.S. You can go to any roadside diner and customize your food order. They’ll say, ‘Sure, we can do that.’”
True to its mission, US Mobile offers a wide variety of options for customers to create a plan that is best suited for them.
“Our average customer pays $20 a month compared to the $50 or $60 they were paying with their previous carriers,” he said. “They are often able to cut their bill by more than 50%.”
On the company’s website, customers can choose from as few as 40 minutes of talk, 40 texts, and 100 megabytes of data per month all the way up to unlimited options in each category. Khattak said US Mobile customers can create a plan for as low as $5 per month. He said the average family on US Mobile pays $60 per month for service.
US Mobile also offers a program where customers can save $10 by referring friends and family to the service. The new customer also gets a referral code for $10 upon activating the service.
Khattak said customers can also receive notifications when they are running low on minutes, texts, or data, and they can replenish their services in real time, at any time.
Offering a 30-Day, Free Trial for New Users
US Mobile makes it easy for mobile device users to try their service risk-free before canceling their current services.
All potential customers need is an unlocked mobile device — which they can order from US Mobile or bring their own — and a US Mobile Starter Kit. The Starter Kit can be ordered from the company website and includes one super LTE SIM card, a GSM LTE SIM card, a SIM card ejector, a welcome guide, and a gift.
Khattak said US Mobile sends two SIM cards to help ensure the customer’s phone will work on the network. He said that 99.9% of unlocked phones in the U.S. will work with one of the two cards. And customers can then pass on the extra SIM card to a friend or family member and take advantage of the referral discount.
For longtime customers of large mobile service providers, it may feel like a big change to move to US Mobile. But the company makes it simple to get started.
Once customers receive their US Mobile Starter Kit, they can log in to their account on the US Mobile website and follow a few simple steps to get started.
Customers are asked to identify their phone or mobile device, enter their SIM card ID number, then either choose to use their current phone number or get a new number. Then they select their customized plan, pay to start the service, and insert their SIM card into the phone.
Khattak said activation takes less than three minutes.
“Once you activate, your service is up and running, and you have a 30-day trial period,” he said. “Within 30 days, you can use up to 500 minutes, 500 texts, or 500 megabytes of data, and come back for a full refund if you’re not satisfied, no questions asked.”
Delivering a Quality Experience with Extensive Coverage and Responsive Customer Support
“We have gone from a couple of hundred thousand dollars in revenue to $10 million in just under four years,” Khattak said. “One hundred thousand unique customers have activated their lines on US Mobile, and we have more than 50,000 active customers today. Each month, people customize more than 400 different plans on our website.”
Khattak said this sizeable response is due to the personalization features offered by US Mobile as well as the company’s reliable mobile device service, high-quality customer service, and word-of-mouth recommendations.
Khattak said US Mobile operates on the country’s top two cellular networks, so customers know they will have great coverage. And although Khattak and US Mobile do not mention them by name, a little bit of research revealed that the networks are Verizon and T-Mobile.
And providing the best possible customer service is very important to the company, Khattak said.
“What if we created a world where we saved you money on your cellphone bills, we gave the tools back to you in terms of financial responsibility, and imagine if we were always there for you,” he said.
As part of that dream-come-true scenario, US Mobile created its Customer Experience Center, which is open 24 hours a day, 365 days per year.
“The average response time is less than 30 seconds for phone calls, less than 20 seconds for chat, and less than 10 minutes for email,” he said. “You can literally email us at 3 a.m. and someone will respond to you within 10 minutes.”
Khattak said the vast majority of US Mobile’s customer resolution conversations take place via chat service or email, with only 20% taking place over the phone.
Gearing Up to Launch International Roaming Options
Khattak said US Mobile has a few exciting announcements coming up in the near future, including the launch of international roaming services.
“When you go abroad, a lot of carriers will charge you $5 or $10 a day for service when you really just want the option to call or text someone if needed, or maybe call an Uber,” he said. “With our international roaming, you’ll be able to just buy one gigabyte and then add on updates as needed.”