In a Nutshell: E-commerce sales continue their upward climb, as online shopping has become commonplace in markets around the world. This trend is creating tremendous opportunity for entrepreneurs to get in the game and start making more money. And macOS site builder, EverWeb, is enabling them to harness the power of the online marketplace by providing a website building platform virtually anyone can master. EverWeb provides hundreds of templates, 24/7 support, and simple drag-and-drop capabilities to build attractive, responsive e-commerce websites with zero coding involved.
The internet has unquestionably made the world feel a lot smaller. People all over the globe create and share information on a scale that’s both unprecedented and still expanding.
Nowhere is this phenomenon more prevalent than in the world of e-commerce. Online retail sales have been increasing each year, with profits soaring into the trillions of dollars. For example, Cyber Monday 2017 was the largest online shopping day in US history with $6.59 billion spent.
The ubiquity of internet connectivity and smartphones have made it possible for regular folks to get a piece of the e-commerce pie, typically dominated by giants like Amazon and Walmart. Many smaller brick-and-mortar business owners have taken to the web to expand their customer base, break into new markets, and grow their brands. Hobbyists and niche specialists have also emerged in the online marketplace as a way to generate extra income.
Beyond plug-and-play sites, like Etsy and eBay, which take a portion of sellers’ profits, the only way to have a functional and profitable online business is to create a website. But this comes with potential snags — the costs can be prohibitive for many people, and few have the coding or technical prowess needed to design, build, and maintain their own sites.
For those who favor an Apple operating system and offline access to site content, EverWeb has become a leading website-building platform for many. EverWeb is exclusively for macOS and was actually borne out of a void Apple left when it discontinued its iWeb app.
“Our company was already making SEO products for Mac users, many of whom were iWeb fans,” said EverWeb CEO, Paul Levine. “iWeb was an easy-to-use site builder that many people loved and used for personal things, like sharing blogs and family photos, until Apple dropped it in 2011.
“We saw the void left and decided to create EverWeb to serve our existing customers, but we expanded the concept to include a business user base. We enabled SEO and e-commerce capabilities, in addition to everything iWeb could do.”
Since its inception, EverWeb has continued to provide those looking to build their own sites with a website builder that offers ease of use, hundreds of templates, expert support, and results they can take to the bank.
Accessible and Effective with Hundreds of Templates
For those of us without a keen eye for web design and deep knowledge of coding, building an attractive, responsive web site is simply intimidating. Even if we had a decent idea of what we wanted our site to look like and do, unless we know how to write code, we’re out of luck.
EverWeb has the design end covered with templates representing a seemingly endless variety of styles and formats to choose from. And, the best part is they’re built-in and fully customizable.
“We wanted the focus to be real, professional websites with hundreds of free templates,” Levine said. “We add 10 new templates each month, so there are always opportunities for upgrading or changing the look and feel of your site.”
EverWeb customers can use any of the available templates or design their own from scratch, so there’s complete creative freedom to make the site perfect for your e-business. EverWeb also built in access to a database of over half a million royalty free stock images, which are all available at no additional cost. But free templates and images aren’t the only features that make EverWeb a top choice for folks looking to break into e-commerce.
Arguably, the most important element of an e-commerce operation is the ability to make it easy for your customers to make payments. With EverWeb’s e-commerce widget, Buy Now links or a complete shopping cart experience are mere clicks away.
“We have PayPal integration built right in, which makes that aspect of having your own e-commerce site really easy,” Levine said. “Creating a fully functional store is simple just by dragging one of the widgets onto the EverWeb design canvas and then proceeding with a whole suite of customizable options particular to your e-business.
“For example, it’s easy to offer different sized clothing or color options, and the traditional cart system and shipping calculator for easy checkout will keep customers coming back. Again, everything is customizable to your business needs with no technical or coding abilities needed.”
DIY Website Building Nearly Anyone Can Master
Coding is essentially the languages that make it possible for us to create working software, applications, and, of course, websites. Think of code as a recipe and the computer as a cook — the code simply tells the computer what actions to take. But is it simple to understand for just anyone? In a word, no.
Until fairly recently, website design and construction were reserved for hardcore developers. But EverWeb has created an interface requiring nothing more of its users than simple drag-and-drop actions.
“Basically, we wanted to make it easy for people to create personal or business sites with zero coding involved,” Levine said. “And the process is fast. You don’t need any technical knowledge at all — you pay a single fee each year for a one-click publishing solution. You can use one of our pre-built templates or design something completely from scratch and be up and running in no time. We’re actually working on a ‘website in 20 minutes’ video right now to give you some idea of how fast.”
If you’re having a particularly tough time deciding on a creative direction or look and feel for your website, EverWeb’s team of professional designers are on hand to offer their help and services, for a fraction of the price of competitors.
“Compared to what a professionally designed website typically costs, ours is far more affordable and flexible,” Levine said. “It’s a completely customized website based on your needs, and we have two packages: you can tell us what you want, and our designers will create your custom site. Or, you can tell us what you’re looking for, and we’ll give you at least 15 custom designs you can choose from. You just decide what’s best for you or your business, and once we give you the design, you can continue to tweak it. Anyone with the most basic computer skills can maintain these sites on our platform.”
EverWeb’s ease of use and speed is especially attractive for those folks who already have a full-time job or other means of income but are looking for a steady side hustle. You can build your site, publish it, and get on with life.
EverWeb Puts Clients in Complete Control of Their Sites
A couple of disadvantages of many popular website builders are a lack of e-commerce functionality and the fact that your site information and designs are stored on their online platforms. In cases where you may not have connectivity, or if something happens with the company and it ceases operations, you’re out of luck.
EverWeb is able to put its customers in complete control of their sites because, whatever you create on its platform is made on a native, downloadable application.
“We’re unique because you have full control over your website project files, and you’re not simply stuck with one company,” Levine said. “So, if you have any of these online website builders, and you no longer want to spend your money with them, your website is done. But, with EverWeb, you can build as many sites as you want with no additional costs.”
Offline accessibility is also a major selling point for EverWeb in terms of being able to access the backend of your sites from wherever you are.
“The great thing is that you can be traveling on an airplane or just without internet service and you can still work on your site,” Levine said. “For people running e-commerce businesses of any size, this is a really important feature.”
24/7 Expert Support Provides Security and Peace of Mind
Thanks to platforms, like EverWeb, it is no longer necessary to possess vast technical computer skills to build and run your own website. This has opened a new realm of possibilities for everyday entrepreneurs to make extra money online through businesses or other side hustles.
“Most people are now used to being able to do everything online, especially shopping,” Levine said. “And what we help people do is provide the kind of functionality and ease of use that their customers are used to using. We make it easy for those folks who have brick-and-mortar or side businesses and may lack the technical skill to build their own sites and actually monetize them.”
And just because EverWeb puts the power in the hands of their customers doesn’t mean they’re left to go it alone. The company has a robust support system made up of helpful professionals with years of experience.
“24/7 support comes with every package, and phone support is available on some packages,” Levine said. “We also have an active Facebook group and YouTube channel, which we post to each month to field common customer questions. This is really helpful because questions are answered both by us as well as the people using our services.
“You’ve always got access to the EverWeb community of users and our 24/7 customer support. It’s really easy to get in touch with anyone at our company. We believe in what we do and want people to be super happy with what we bring to the table.”