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The year just ended was one of concealed strain and difficult decisions for subprime lenders, who begin 2026 with hopeful caution. The subprime lending industry escaped disaster in 2025, but it took some blows along the way.

That proves that lenders should not count on outdated signals. Money disappears quickly, and consumer behavior can change fast.

The new year will likely be one of planning, not of grandiose wagers. Lenders do not believe that the year will be one of speedy recovery. They are preparing for the uncertain times that lie before them. Here is a set of specific expectations about how the year may unfold.

Credit Stress Is Expected to Stay Elevated

Most subprime lenders anticipate credit stress will stay high in the new year–even if the broader economy avoids a recession. Jobs may hold. Wages may inch higher. But many borrowers remain stretched thin.

Households will continue the struggle with higher food and housing prices and steeper insurance costs, too. Student loan payments have resumed, and emergency savings remain limited for many subprime consumers. That’s why lenders expect delinquencies to stay elevated.

LexisNexis Risk Solutions VP Kevin King said, “Demand for subprime loans and delinquency rates will rise in tandem, driven by economic conditions and trends in the credit reporting landscape.”

For lenders, this means planning for loss rates that remain high. That suggests any improvement is likely to be gradual.

A Tax Refund May Be a Temporary Help

Lenders generally think of more generous tax seasons as brief respite. Several expect larger tax refunds in Q1 to provide temporary help for some borrowers.

OppFi CEO Todd Schwartz said that changes tied to policies, such as no tax on tips, could drive refunds 15% to 20% higher than usual. “That should help many nonprime consumers catch up on obligations,” he said.

That refund may help some consumers catch up on past-due bills and/or reduce balances. But lenders do not think it will fix deeper problems. Many expect financial pressure to make a comeback by midyear.

Consumer Sentiment Will Matter More Than Pay Stubs

One lesson from 2025 is about employment. It alone no longer tells the full story. Many borrowers have jobs, but they still feel financially strained.

Subprime lenders believe that consumer sentiment will become more important for lending decisions in 2026 than it was for 2025.

“Demand for subprime loans and delinquency rates will rise in tandem, driven by economic conditions and trends in the credit reporting landscape.” – LexisNexis Risk Solutions VP Kevin King

When consumers feel stressed, they cut back on their purchases, don’t make their payments, or make payments to other bills. This can occur even before their missed payment is recorded with a credit reporting agency.

“Consumer sentiment has emerged as a leading indicator,” said Schwartz. He says lenders have become more sensitive to the financial stress that many consumers will have to handle, even if the indicators aren’t always obvious.

Lenders are paying closer attention to spending patterns, cash flow swings, and signs of financial anxiety. Traditional metrics still matter, but they are no longer enough on their own.

Underwriting Will Stay Tight Thanks to Spotty Data

Most lenders do not predict underwriting standards will go on holiday in the new year. The shocks of the past year left plenty of bruising.

Buy now, pay later activity is difficult to track. Disputes muddy credit bureau reports, and some debts don’t show up in traditional scoring systems such as FICO and VantageScore.

Risky files often need to be reviewed by real humans instead of automated systems. Income verification continues to matter. Bank data has a larger role in approval decisions., so does cash flow analysis.

Trust Science VP Colin Tran said, “BNPL data is one such new financial product that has been underreported and therefore unrepresented in most conventional credit scores.”

In addition, lenders are investing in tools to help close these loopholes. Artificial intelligence is increasingly used to estimate true affordability. That is especially true where traditional credit data falls short.

Product Innovation Is Expected if Rates Ease

Caution dominates planning. Lenders do expect competition to return if interest rates move lower. In that environment, several executives said thtey expect lenders to compete less on price and more on product design.

Should benchmarks like the Secured Overnight Financing Rate (SOFR) move lower, Schwartz says subprime lenders will “lean into product innovation,” such as earned wage access and BNPL, as well as flexible installment options. These features will reduce stress for borrowers without expanding risk too much.

By and large, lenders do not expect rapid innovation. They see targeted changes for improving affordability. Of course, tighter controls are exceedingly important.

Capital Will Be Available, but Only for Disciplined Lenders

Few lenders see funding markets fully relaxing in 2026. Capital is likely to stay selective.

Warehouse lenders — and investors — will generally insist upon reporting that doesn’t hide or confuse the more salient facts. They want steady performance and simple deal structures. The share of each loan pool that funders are willing to advance is expected to remain conservative.

This environment rewards discipline. Lenders that grow slowly and manage risk tightly are more likely to keep access to funding. Those who want to grow without strong controls will likely struggle.

Regulation and the Risk of Bad Actors

Looking ahead, subprime lenders are not counting on regulatory clarity. Enforcement priorities shifted in 2025. Oversight signals softened, and several executives worry this environment could invite abuse.

As a result, lenders expect to spend more time monitoring fraud. They’re watching disputes and suspicious activity. Compliance planning remains central. Firms must prepare for sudden changes in enforcement.

A Cautious Path Forward

Debt.com Chairman Howard Dvorkin said, “I expect 2026 to be the Year of Bad Actors.” He warned that weaker oversight could lead to more financial scams going unpunished. We shall see.

Finance Writer

Eric Bank has been covering business and financial topics since 1985, specializing in taking complex subject matters and explaining them in simple terms for consumer audiences. Eric's writing appears on Credible.com, eHow, WiseBread, The Nest, Get.com, Zacks, Chron, and dozens of other outlets. A former software engineer, Eric holds an M.B.A. from New York University and an M.S. in finance from DePaul University.

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