In a Nutshell: Not only can starting your own business be a great way to improve your income and pay off debt, but can also be a way to find a more fulfilling work life. An important part of establishing your new business is building a strong online presence. However, looking at the pages of code that go into a good website can be enough to intimidate even the stoutest entrepreneur — unless they use Jimdo. A streamlined, feature-packed website-builder, Jimdo empowers users to drag and drop their way to a professional, adaptive web page, blog, or online store in just minutes. In addition, Jimdo offers a range of features designed to make managing your growing site a breeze, including automatic updates, multiple SEO options, and easy-to-use analytics that can turn anyone into their own webmaster.
While few can deny the importance of a proper budget, there may be times when the numbers simply don’t add up, no matter how meticulous the math. This can be especially true when one side of the equation includes a pile of debt. The fact of the matter is that when your expenses have started to dwarf your income, the only real solution is to, well, get a bigger income.
It can be stressful to consider taking on a side job — or even changing careers entirely — to improve your income, but it may also be an opportunity. It could be a chance to start something new or explore the profits of your passion. More than 27 million working-age Americans are starting or running their own businesses, and it’s making them more than money; studies show those entrepreneurs are also happier than everyone else.
Of course, whether you want to start a side hustle or launch a brand-new career, every modern business needs an online presence. And now, with the drag-and-drop functionality of the Jimdo platform, website building is no longer the sole domain of the programming wizards and code commanders. Jimdo can empower anyone to build a complete, professional website in no time.
“At Jimdo, we want to offer the easiest way to create a website,” said Maria Tarasova, Content and Communications Lead for Jimdo. “We’re supporting people who want to start something new and we want them to be able to easily create a website to present their ideas.”
The desire to help people begin new journeys through web building is more than just a sales pitch at Jimdo — it’s also the founding story. Jimdo’s entrepreneurial founders have made their lives about helping others go digital. Christian Spingub and Fridtjof Detzner started their first web agency at the tender age of 18, joining up with Matthias Henze as their company grew. It was during this venture that the inspiration for Jimdo struck.
“They were creating websites for people, and they thought it would be really nice if people could actually easily update their websites by themselves,” Maria described. “It was becoming a hassle to keep up with customers who needed little updates. We created hundreds of websites, and kept getting the same feedback from people we talked to: ‘We wish we could build our own websites. If only the coding part wasn’t so difficult.’ This is how the idea of Jimdo was born.”
Drag and Drop the Perfect Website
When the Jimdo founders set out to create the platform, they knew that, at its heart, it needed to be easy to use. That inspiration is seen in every aspect of the platform, starting with the installation — or lack thereof, to be more precise.
“How it works is the person just needs to open their browser, go to Jimdo, and sign up for an account,” Maria explained. “After that, they work directly in the browser. They basically can drag and drop every component of the website, and all of the changes will be visible right away.”
The key to Jimdo’s coding-free page building is the use of different pre-made page templates that users can then customize. Users can easily add photos and logos, change colors and fonts, add blog posts, and even set up an online store, all without ever typing a line of code. The streamlined interface means you have everything you need — and nothing you don’t.
“If you have no idea about web development at all and you just need a website for yourself, to present your business or your hobby, you won’t even notice any limitations,” said Maria. “Everything you need is available to you, and everything in the interface will make your life easier. There isn’t a bunch of extra stuff there for you to worry about; the interface is very clean.”
All of the sites built on Jimdo will also be fully mobile-responsive and adaptive, so visitors can browse your website from any device. You can also go mobile yourself by downloading the Jimdo mobile app, which allows you to build, edit, and update on the go. Of course, just because Jimdo is easy enough for anyone to use, doesn’t mean the company has forgotten the more advanced users. The platform provides users with full access to the back end of their sites, making it easy to tweak the code to your liking.
“If you have a little bit more of a clue about how HTML and CSS work and you’re missing some widget, or you would like to have a different template, you can create your own with Jimdo,” Maria said. “I think that is actually a big difference between us and most of the other website builders. If you know how it works, you can use our platform but you can create your own template and your own design.”
Simplify Your Analytics, SEO, and Security
In addition to being one the easiest ways to build a website, Jimdo is also extremely affordable. Not only does the platform offer a solid free plan, but its remarkably reasonable paid options offer a ton of bang for your buck.
To begin, the free version provides users with a personal .jimdo subdomain, 2GB of bandwidth, and 500MB of storage — more than enough for a personal website or as a way to test the waters. Free users can also create a blog, embed videos, access external widgets and apps, and even add up to five items to sell in their own online store.
The paid packages, JimdoPro and JimdoBusiness, are feature-packed, starting with a free unique domain and email hosting. You’ll also receive more bandwidth, more storage, and larger online stores. You’ll also be able to access a host of features designed to make managing your site easier, including tools that simplify the SEO (search engine optimization) and analytics aspects of successful site growth.
“I think SEO is really relevant for everyone, as it relates to the performance of the website,” said Maria. “We have quite nice options for this. We have pretty much everything the person needs in the basic version. Then, as an addition, you can use rankingCoach, one of our partners. You don’t need to be an expert to promote your website; the service will teach you how to do it.”
“At the same time,” Maria continued, “we have the statistics, which are available with the paid versions. You don’t need to know how to use Google Analytics because you can use your internal website statistics. They can show you the main parameters, so you can see the success of your website without ever knowing how Google Analytics works.”
Furthermore, regardless of which plan you adopt, your Jimdo experience will come with something you’re not likely to see with some of the other major web building platforms: automation.
“I think an important part of Jimdo is that once you create a website, you don’t need to worry about the technical trends that are coming to the market,” Maria explained. “Often, you need to update your website and use additional plugins, in other words: do a lot of work yourself to keep the technical side of the website up-to-date. With Jimdo you don’t need to worry about that, because we are doing it for you. Great examples are the switch to responsive design and to the protocol of secure communication (HTTPS).”
Rather than deal with outdated plugins and ever-evolving technology, you can just manage your business — and let Jimdo manage the changes.
“This is what really sets us apart,” said Maria. “Because the technical development is the work that we’re taking on, customers don’t need to know how to do it — and don’t need to worry.”
That automatic updating also applies to your site’s security, so you can rest easy knowing your site meets security compliance and regulation standards. “We recently switched everything to HTTPS, so all of our sites are secure, and Google likes them more,” Maria said. Best of all, that automation happens seamlessly. “Sometimes, customers don’t even notice the changes.”
Begin Your New Adventure with Jimdo
No matter how balanced your budget, sometimes you simply need to make more money. Rather than thinking of it as a chore, however, you can join the millions of Americans who have started their own businesses and become happy entrepreneurs. Of course, as stressful as starting a new project can be, it can be even more so when it involves something as seemingly intimidating as building a professional-looking website.
For all those potential entrepreneurs who happen to blanch at the thought of code, Jimdo is the perfect blend of feature, function — and foolproof. But, just in case you need a little more assistance, Jimdo is always happy to help. “We’re really targeting people who really need it super easy,” said Maria. “And if they need help, we’re not only empowering them with tools, but we’re also supporting them with the content in our blog.”